6 Investment Opportunities in 2019 for Small Business Owners

6 Investment Opportunities in 2019 for Small Business Owners
Ronis Gracie
on March 23, 2020
Read in 3 min

At some point, you may find yourself with enough profits to explore opportunities for further growth.

On the other hand, maybe you’ve invested in a business line of credit with the hopes of expanding your business.

Either way, the increase in working capital may have you wondering where you should invest your extra funds.

Understandably, small business owners and investors in the USA can become overwhelmed by the number of options available to re-invest their precious profits.

So, what are the best ways for businesses to invest in 2019?

The truth is, there are many investment opportunities in 2019 and beyond. If you’re looking for the best ways to invest in a business, keep reading for some important tips.

In this article, we take a look at a few small business investment opportunities.

1. Promoting Your Business Online

First of all, let’s be clear: Smart investment in this category goes well beyond web page creation. And it can be a crucial investment for small business success.

Focusing on content strategy, social media marketing, SEO and analytics can increase your reach into new markets.

Use digital tactics to expand awareness of your brand, promote brand loyalty, and expose prospects to your full array of product and service offerings.

2. Task Delegation

As a small business owner, you might have your hands in almost every business process.

Each task you are involved in reduces the time left for you to focus on expanding your business.

However, by hiring administrative, customer service and accounting staff, you can free up large blocks of your time.

With operational tasks delegated to your employees, you’ll be free to pursue business growth opportunities.


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3. Training & Continuing Education

Another way to invest business profits is by expanding your skills and the skills of your staff.

Great options for those looking to dive right in (without committing too much time) include submersion and crash course training.

Moreover, attending conferences and training seminars can provide excellent opportunities for networking and getting your name “out there.”

There’s no such thing as knowing too much. In fact, one of the biggest mistakes that small business owners make is assuming that they know the most about their business.

Hearing from others in the industry who have had success can be a crucial source of knowledge and opportunities.

Whether it’s for the business owner or lower-level employees, continued training and education is a wise business investment for all members of a small business.

4. Building Business Relationships

Speaking of getting your name out there, there are very few businesses that can effectively operate without anyone knowing about them!

Increase your brand’s exposure through marketing campaigns, sales meetings, networking events, news articles, and interviews.

Furthermore, such promotion efforts can generate new leads and produce very tangible returns.

It might not be the first thing you think of when considering business investment, but networking and building relationships are crucial to the success of any business, especially small businesses.

Don’t hesitate to attend conferences, trade shows, and other relevant events that can help grow your business network.

It is often said that one of the most important things in business is “who you know.”

Not only can business relationships lead to potential opportunities for a small business, but good relationships with other companies may lead to favorable deals, which can help the overall bottom line.

5. Accounting and Finance

Two of the biggest headaches business owners face have to do with cash flow and taxes.

Fortunately, you can outsource your accounting tasks to a 3rd party or firm.

Outsourcing allows you to have access to an accounting expert for a fraction of hiring full-time staff.

It might seem more cost-effective at first to handle all the accounting and finance needs of your business in-house. But this is not always the case.

In fact, having a third party take a look at the finances of your business could reveal some things you might not have expected.

You might discover some unnecessary costs that can be avoided or a particularly profitable area of the business that wasn’t previously as well understood.

Besides, a specialized accountant might know even more about your industry than you do!

An industry expert can provide valuable insight into how business decisions will affect your company’s growth or how long it may take for an investment to yield a return.

6. Index Funds

To be sure, index funds provide stable long term capital growth that follows the direction of the markets.

As a small business owner working crazy hours, you probably have trouble finding time to read financial statements and investment prospectuses.

Even if you can set aside a few hours, there is a very particular skill set involved in choosing investments and mitigating risk.

Ultimately, investing giants like Spartan, Fidelity and Vanguard are regarded as authorities in these areas.

It would be prudent to consult with one of these institutions before investing in index funds.

All things considered, supplementing your profitable business with solid re-investment strategies is guaranteed to pay off.

In particular, it’s always wise to re-invest business profits back into your marketing strategy and your internal organization.

Improvements in these areas will facilitate a direct impact on your long-term business success. It can be a great investment for small business owners if done correctly.

Other investing options may be worth exploring with the help of a specialist.

Ronis Gracie Finance Journalist

A serial entrepreneur experienced with building several small companies from the ground up and consulting for many others, Ronis understands the finer points of small business financing. He’s passionate about small business & is committed to simplifying small business lending for others.