How to Fund Your Small Business Marketing Campaign

How to Fund Your Small Business Marketing Campaign
Caitlyn Rose
on March 19, 2020
Read in 2 min

You may have heard the adage that says you have to spend money to make money, and as a business owner, this holds true. Investing in marketing is a great way to boost visibility, establish or build a brand image, drive sales through promotions and more. A marketing campaign for a small business generally is more cohesive and effective than single efforts that are pieced together. While there are numerous benefits associated with investing in a small business marketing campaign, a full and comprehensive campaign can cost a small fortune. You may be scratching your head trying to determine how you can fund the campaign that will generate new revenue.

There are a few steps to take to better understand the options available to you.

Determine Your Financing Needs

Initially, it is helpful to put a marketing plan together, and this is because creating a full plan enables you to determine the actual cost of the plan. Some may be surprised to learn that the marketing plan that is most effective for them is more or less expensive than what they had guessed. You may work with a marketing consultant to generate a better overall plan, and your consultant may assist with creating a budget for you.

Keep in mind that an effective marketing campaign may take weeks or months to fully execute, and there may be some variation to the cost. Therefore, some flexibility with the financing may be needed, or the full amount of funds needed should be established up-front to ensure the plan can be executed without a hitch.

Consider Small Business Loans

Once you understand the estimated cost of your plan, you can explore financing options. For some businesses, credit cards or an infusion of funds from investors or business owners may be ideal. However, credit cards have a higher rate than others, and many business owners may not have funds available to infuse into a growing business.

A better option may be a small business loan or a line of credit. Small business financing may use collateral, such as inventory or equipment. However, not all business loans use collateral, and you may qualify for competitive loan terms and for the funds needed to help your business grow through the funding of a full marketing campaign.

Review Collateral Options

Before you can request a small business loan, it is necessary to determine if your loan will be secured or unsecured. A secured loan uses collateral that you have pledged, such as business inventory, equipment or other items of significant value that your business owns. Unsecured loans may have a higher interest rate and sometimes a shorter term than secured options. However, some business owners feel more confident requesting financing when not pledging an asset and placing it potentially at risk. This is a personal choice for you to make if you have collateral that may be pledged.

There are numerous options available for financing a small business marketing campaign, and small business owners should carefully review all options available to them. Many will discover that requesting either a secured or unsecured small business loan is the most advantageous and attractive option available. If this is the option that you want to pursue, there is no better time to request the small business financing you need than now.

Caitlyn Rose Finance Journalist

Caitlyn is a business consultant and writer with an intimate understanding of business finance.

An entrepreneur at heart, she supports small local businesses whenever she can.

Important Disclosures. Please Read Carefully.

Persons facing serious financial difficulties should consider other alternatives or should seek out professional financial advice. This website is not an offer to lend. is not a lender or lending partner and does not make loan or credit decisions. connects interested persons with a lender or lending partner from its network of approved lenders and lending partners. does not control and is not responsible for the actions or inactions of any lender or lending partner, is not an agent, representative or broker of any lender or lending partner, and does not endorse any lender or lending partner. receives compensation from its lenders and lending partners, often based on a ping-tree model similar to Google AdWords where the highest available bidder is connected to the consumer. Regardless,’s service is always free to you. This service is not available in all states. If you request to connect with a lender or lending partner in a particular state where such loans are prohibited, or in a location where does not have an available lender or lending partner, you will not be connected to a lender or lending partner. You are urged to read and understand the terms of any loan offered by any lender or lending partner, and to reject any particular loan offer that you cannot afford to repay or that includes terms that are not acceptable to you. By submitting your information via this website, you are authorizing and/or lenders and lending partners in its network or other intermediaries to do a credit check, which may include verifying your social security number, driver license number or other identification, and a review of your creditworthiness. Credit checks are usually performed by one of the major credit bureaus such as Experian, Equifax and Trans Union, but also may include alternative credit bureaus such as Teletrack, DP Bureau or others. You also authorize to share your information and credit history with its network of approved lenders and lending partners. For qualified consumers, our lenders offer loans with an Annual Percentage Rate (APR) of 35.99% and below. For qualified consumers, the maximum APR (including the interest rates plus fees and other costs) is 35.99%. All loans are subject to the lender’s approval based on its own unique underwriting criteria. Example: Loan Amount: $4,300.00, Annual Percentage Rate: 35.99%. Number of Monthly Payments: 30. Monthly Payment Amount: $219.36. Total Amount Payable: $6,581.78 Loans include a minimum repayment plan of 12 months and a maximum repayment plan of 30 months. In some cases, you may be given the option of obtaining a loan from a tribal lender. Tribal lenders are subject to tribal and certain federal laws while being immune from state law including usury caps. If you are connected to a tribal lender, please understand that the tribal lender’s rates and fees may be higher than state-licensed lenders. Additionally, tribal lenders may require you to agree to resolve any disputes in a tribal jurisdiction. You are urged to read and understand the terms of any loan offered by any lender, whether tribal or state-licensed, and to reject any particular loan offer that you cannot afford to repay or that includes terms that are not acceptable to you.

Lender’s or Lending Partner’s Disclosure of Terms.

The lenders and lending partners you are connected to will provide documents that contain all fees and rate information pertaining to the loan being offered, including any potential fees for late-payments and the rules under which you may be allowed (if permitted by applicable law) to refinance, renew or rollover your loan. Loan fees and interest rates are determined solely by the lender or lending partner based on the lender’s or lending partner’s internal policies, underwriting criteria and applicable law. has no knowledge of or control over the loan terms offered by a lender and lending partner. You are urged to read and understand the terms of any loan offered by any lenders and lending partners and to reject any particular loan offer that you cannot afford to repay or that includes terms that are not acceptable to you.

Late Payments Hurt Your Credit Score

Please be aware that missing a payment or making a late payment can negatively impact your credit score. To protect yourself and your credit history, make sure you only accept loan terms that you can afford to repay. If you cannot make a payment on time, you should contact your lenders and lending partners immediately and discuss how to handle late payments.