How to Grow a Business While Staying Grounded
by Caitlyn Rose on February 12, 2016

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There are many people interested in starting and running their own business. Anyone who is looking to grow a business will find that it is difficult to do so over a long period of time. One thing that many small business owners struggle with is staying grounded while also expanding financially.

Many small businesses start in a small town and then expand out over time. No business owner wants to lose his small-town roots in the process. Here are several tips for never losing your small-town roots as a small business owner.

Give Back

There are more businesses giving back to their local community now than at any other time in history. If you are looking for ways to stay connected to your hometown, giving back to the area is a great way to do so. Not only will this increase your brand name recognition in the area, but this will also aid you in staying true to your roots.

And let’s not forget the tax benefits associated with charitable giving! Certain donations and charitable contributions can be deducted from your tax returns, but make sure you consult with an expert come tax season.

Show Appreciation

As a small business owner, it is vital to appreciate your customers every day. Going a step further and having an official ‘customer appreciation day’ with some kind of discount for previous customers can go a long way in showing people what your business truly cares about.

As a matter of fact, there are a lot of customers today who won’t buy from stores if they feel the business doesn’t care about them. Always think about the customer when you are in business, and make sure to show appreciation in a variety of different ways.

Be Thankful

Growing your business is one of the most difficult things you can do over a long period of time. There are a lot of people who have been successful in doing this. Anyone who starts to expand their business needs to make sure they are still connected to their original customers and hometown. Showing genuine thanks on social media and email newsletters, for example is a great way to accomplish this.

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